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Doritos to make 'lady-friendly' chips that don't crunch for women [FOX News]

PEPSICO (PEP)  More Company Research Source: FOX News
Last pepsico earnings: 4/26 06:01 am Check Earnings Report
US:NYSE Investor Relations: pepsico.com/investors
PDF Doritos plans to release a lady-friendly version of the tortilla chip for women who don't like to crunch too loudly in public.  (iStock) Love Doritos, but think they're just too noisy? It turns out the company that makes the cheesy chips is formulating a new version that's a little quieter. Indra Nooyi, the CEO of PepsiCo, told  WNYC’s Freakonomics last week that Frito-Lay -- a subsidiary of the soda giant -- would release a “low-crunch” female-friendly version of the tortilla chip because, she claims, women would prefer to eat politely in public. PepsiCo CEO Indra Nooyo said while men lick their fingers with great glee after eating Doritos, women don't.   (REUTERS/Lucas Jackson) Men, according to Nooyi, “lick their fing [Read more]

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