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0 0.00139958012596218 0.00279916025192436 0.00349895031490545 0.00349895031490545 0.000699790062981091 -0.0244926522043387 -0.00979706088173552
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The company that popularized cutting carbs wants you to think lifestyle, not diet [CNBC]

THE SIMPLY GOOD FOODS CO COMMON (SMPL)  More Company Research Source: CNBC
US:NASDAQ Investor Relations: thesimplygoodfoodscompany.com/investor-relations
PDF Atkins wants you to think lifestyle, not diet, this new year. The brand that popularized cutting carbs to lose weight wants to tap the growing number of Americans who say they're focused on improving their health instead of simply shedding pounds. These so-called lifestylers are people who may buy Atkins' shakes and bars but don't necessarily follow the plan, said chief marketing officer Scott Parker. Atkins picked actor Rob Lowe, who portrayed health-obsessed Chris Traeger on NBC's Parks and Recreation, as the face of its latest campaign. He's the first male to represent the brand and someone who has managed his weight with Atkins for years. The ads tout the program as one that's not measured in pounds or ounces, a departure from traditional diet marketing. Atkins, which was acquired last summer by Conyers Park Acquisition to form Simply Good Foods , has already been trying to revamp its image to attract more people. It has added a plan that allowed 40 grams of car [Read more]

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