NBCUniversal and Snap form a new venture to produce scripted shows for mobile users [Los Angeles Times (CA)]
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Source: Los Angeles Times
NBCUniversal and Snap form a new venture to produce scripted shows for mobile users NBCUniversal and Snap Inc. have formed a production studio that will create programming designed for viewing on mobile devices, the companies announced Tuesday. Most of the content developed by the joint venture will debut on Snapchat, the social media and messaging service that already carries a twice daily newscast produced by NBC News called “Stay Tuned.” The newscast, aimed at the millennials who make up the bulk of Snapchat's audience, drew 29 million unique viewers in its first month. Writer-producers Mark and Jay Duplass, whose credits include the HBO series “Togetherness,” have signed on as the first creators for the new studio venture. The brothers recently formed a company called Donut Studios with the intent of supplying scripted programs for new platforms. Along with “Stay Tuned,” NBCUniversal has developed a number of programs for Snapchat, as advertisers are seeking to reach younger
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