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Can Marijuana Get Beer's Ailing Sales Buzzing Again? [The Motley Fool]

CONSTELLATION BRANDS (STZ)  More Company Research Source: The Motley Fool
Last constellation brands earnings: 6/29 07:30 am Check Earnings Report
US:NYSE Investor Relations: cbrands.com/investors
PDF Buying into a marijuana company isn't the only way for alcohol companies to make money from the plant. Long thought of as part of the reason for the beer industry's falling sales, legalized marijuana may be what gets it growing again. Although  Boston Beer ( NYSE:SAM )  and distiller  Brown-Forman ( NYSE:BF-A ) ( NYSE:BF-B ) have included notes in their annual Securities and Exchange Commission filings for several years now that legal weed could adversely impact demand for their beer and spirits, and while some surveys suggest a growing percentage of Americans would substitute marijuana for beer if it were legalized in their state, the relation between beer and weed is really not so clearcut that brewers should be worried. In fact, because others have failed to find a substitution effect between beer drinking and marijuana usage, particularly if on-premise sales were included, rather than being beer's downfall, marijuana could be what helps boost sales as [Read more]

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