Telaria’s Proprietary Global CTV Research Highlights Rapid Worldwide Adoption of CTV
TELARIA INC (TLRA)
Last telaria inc earnings: 3/10 08:00 am
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Source: Business Wire
Research Reveals Strong Viewer Demand For CTV; Ad Acceptance is High NEW YORK--(BUSINESS WIRE)-- Telaria, Inc. (NYSE: TLRA), a leading video monetization software company, today released research examining global CTV usage, behavior patterns, and attitudes. Exploding consumer demand and more widely available premium video content are fueling a massive opportunity for global advertising in CTV. Telaria’s “TV in Transition” multi-country research study fielded surveys in Australia, Brazil, France, the UK, and the U.S. and analyzed the results in aggregate and by country. Key findings The definition of watching TV is evolving, with 60% of viewers equating “watching TV” with streaming 35% of viewers (46% of millennials) said they prefer ads on streaming services to those on linear TV CTV ads are effective at driving response; over 50% of weekly viewers
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