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The Latest: Male celebrities dominate in Super Bowl ads [FOX Business Network]

VERIZON COMMUNICATIONS (VZ)  More Company Research Source: FOX Business Network
Last verizon communications earnings: 4/24 07:25 am Check Earnings Report
US:NYSE Investor Relations: verizon.com/about/investors
PDF NEW YORK –   The Latest on the ads of the 2018 Super Bowl (all times Eastern Time): Continue Reading Below 7 p.m. Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women — 53 percent and 47 percent, respectively. But advertisers are again turning mostly to male celebrities. Charles R. Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles — in line with past years. The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past. Continue Reading Below ADVERTISEMENT [Read more]

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