Walmart Shoppers Are Perfect For New Auto Partnership [Forbes]
Advance Auto Parts Inc. (AAP)
Last advance auto parts inc. earnings: 2/18 06:30 am
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Source: Forbes
Photographer: Luke Sharrett/Bloomberg Walmart and Advance Auto Parts have announced a strategic partnership to create an auto specialty store on walmart.com in 2019. The new online store will sell common auto parts and accessories available at Walmart’s stores and its 2,500 Walmart Auto Care Centers. RetailWire BrainTrust members like Carol Spieckerman , President of Spieckerman Retail, saw the announcement as an indication that the Bentonville-based mega-retailer is fishing in the right pool for digital customers. This is a real step in the right direction, wrote Ms. Spieckerman. So many of Walmart’s acquisitions and brand partnerships have been focused on, and even isolated to, digital. Walmart’s partnership with Advance Auto Parts leverages Walmart’s full clicks-to-bricks scale in a category that is still quite fragmented. Great for both companies and a natural fit. Demographically it’s really a great match, wrote David Weinand , Chie
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