Apple Has Made a Mistake by Ignoring This Big Market [The Motley Fool]
Apple Inc. (AAPL)
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Source: The Motley Fool
Cupertino has ground to make up in the world's third-largest smartphone market. Apple 's ( NASDAQ:AAPL ) iPhone sales have hit a ceiling as its key end markets aren't growing anymore. For instance, North American smartphone shipments were almost flat last year, while the Chinese market shrank 4% in 2017. Similarly, smartphone sales in Europe have also started regressing, as shipments there fell 6.3% year over year during the first three months of 2018. These are Apple's three biggest markets, so it isn't surprising to see that, according to data compiled by Statista, iPhone shipments fell 8% in 2016 and rose a modest 2% in 2017. The situation isn't expected to improve much this year, as lukewarm reception of the company's flagship iPhone X has reportedly forced it to scale back production plans . However, things could have been different for Apple had executed better to tap growth in the world's third-largest smartphone market: India. Image Source: Apple. Mi
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