Apple apologizes for iPad Pro 'Crush' ad, Ad Age says [Yahoo! Finance Canada]
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Source: Yahoo! Finance Canada
instruments and other symbols of creativity being crushed, Ad Age magazine reported. "Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry,” Ad Age quoted the iPhone maker as saying. An Apple spokesperson declined to comment but directed inquiries to the Ad Age report. The advertisement titled "Crush" has over a million views on Apple's YouTube channel and was shared by CEO Tim Cook on social media platform X. It shows a variety of creative tools and objects such as a camera, guitar, piano and paint being destroyed by an industrial crusher. ADVERTISEMENT Then the crusher reveals the newly unveiled iPad, symbolizing how much the new thinner model encompasses. Online commenters criticized the ad as insensitive and an unwelcome departure from the company's historic positioning of its brand as nonconformist, human friendly and an antidote to a dystopian, color
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