Apple's first-quarter smartphone shipments in China tumble 19%, data shows [Globe and Mail, The (Toronto, Canada)]
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Source: Globe and Mail, The
Apple lost its crown as the biggest smartphone seller in China to rival Vivo, sliding to third place in the quarter, followed by Huawei whose market share jumped to 15.5% from 9.3% a year earlier. Honor, a mass market brand spun out of Huawei, was in second place. “Huawei's comeback has directly impacted Apple in the premium segment. Besides, the replacement demand for Apple has been slightly subdued compared to previous years,” said Counterpoint analyst Ivan Lam in a press release. “For the second quarter, the possibility of new color options combined with aggressive sales initiatives could bring the brand back into positive territory,” Lam said, adding it is seeing slow but steady improvement in weekly iPhone sales. China is Apple's third-biggest market and generated around 17% of its total revenue in the October-December quarter. Its market share loss in China comes after separate data showed earlier this month that the U.S. firm suffered nearly a 10% drop in global smartp
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