Apple chasing memory supply to meet high customer demand — CEO Tim Cook says shortage will have a greater impact on its Q2 earnings [Yahoo! Finance]
Apple Inc. (AAPL)
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Source: Yahoo! Finance
Tim Cook said that Apple has a low supply of memory chips following the increased demand for the latest iPhones. Cook said in his response to a question about the memory shortage's impact on the company during its 1Q26 earnings call that Apple does not keep these chips in stock, and that it's currently scrambling to find sources because of the iPhone's strong sales in December. “We were thrilled with the customer response on the latest iPhone lineup. It exceeded our expectations, to say the least, and you know, iPhone grow 23%,” Cook said. “What the result of the was that we exited the December quarter with very lean channel inventory due to that staggering level of demand. And based off that, we're in a supply chase mode to meet the very high levels of customer demand.” He also added later, “We do continue to see market pricing for memory increasing significantly. As always, we'll look at a range of options to deal with that.” Apple is known for the egregious pricing it puts on
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