Corporate Philanthropy And The Power Of One Auction With Marc Benioff [Forbes]
Apple Inc. (AAPL)
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Source: Forbes
Getty Images From the Pledge 1% movement to matching gift programs on Giving Tuesday , corporate philanthropy takes many forms. One particularly innovative way corporations can engage in charity is through auctions, such as St. Jude's online charity auctions organized on Charitybuzz's platform. Getting started with charity auctions requires nothing more than a sincere commitment, and there are tons of tools and guides to help you get it right. You can also look at examples such as GLIDE's Power of One Charity Lunch Auction for inspiration on how corporate leaders can drive tremendous impact for a good cause simply by volunteering their lunch breaks. Initiated over two decades ago by Warren Buffett, this annual event has become a landmark in corporate philanthropy, not least because of how it merges celebrity allure with some serious fundraising chops. It is also a model well worthy of emulating by leaders keen to give back to their communities. The Power of One Charity Lunc
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