Apple could be trying to ‘hedge its supply chain bets' away from China with CEO Tim Cook's whirlwind Southeast Asia tour [Yahoo! Finance]
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Source: Yahoo! Finance
"There's no supply chain in the world that's more critical to us than China," Apple CEO Tim Cook said on a trip to China in March. But with China sales slumping and possible threats to its supply chain, Apple could be taking a closer look at new Asian markets. Apple's CEO just wrapped up a five-day tour of Southeast Asia, stopping by Vietnam, Indonesia and Singapore in a trip that could be an effort by the company to "hedge its supply chain bets" and "ease the path" for later investment in the fast-growing region. Southeast Asia is one of several emerging markets, alongside India and Latin America, that Apple needs to target for future growth, says Ivan Lam, senior analyst at Counterpoint Research. “Apple's brand image is perceived as high-end in the Southeast Asian region and holds a favorable position in consumers' mindsets,” he says. The analyst anticipates “further enhancement” in Apple's sales strategies for Southeast Asia as the region's consumption levels improve. South
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