Diddo's new funding will bring its shoppable TV API to streaming platforms [TechCrunch]
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Source: TechCrunch
The company announced Wednesday that it raised $2.8 million in seed funding. Diddo was founded in late 2022 by Rishi Nair, Ryan Sullivan, and Pamela Chen. Funnily enough, it started as a Google Chrome extension built for Nair's and Sullivan's mothers, “Selling Sunset” fans who wanted to dress like their favorite reality TV stars. Now, the company has developed an API that uses proprietary computer vision AI technology to identify products in TV shows and movies. The AI also pulls comparable products so shoppers can buy lower-priced dupes if, for instance, Kim Kardashian's $700 Balenciaga t-shirt is outside of their price range. The funding round was led by Link Ventures, with participation from Neo, Dante D'Angelo (Valentino), Erica Lockheimer (LinkedIn), Camille Ricketts (ex-CMO of Notion), an unnamed Disney exec, and Scott Forstall, who is known for leading the Apple team that created iOS, among others. The new capital will support product development and expand the company's
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