Editorial: Google renounces web tracking, but protecting privacy will take much more [Los Angeles Times (CA)]
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Source: Los Angeles Times
The commercial internet developed with so little regard for privacy, tech companies have been able to turn personal data into hefty profits, raising billions of dollars off their ability to collect and sell information about anyone who strayed within hailing distance of their software. This week, Google announced a step in the right direction — but not a giant step, nor one that will stop Google from continuing to hoover up immense amounts of personal data. At issue is how online companies track internet users as they browse from site to site online, typically through snippets of code known as cookies. The most noxious version, “third-party” cookies, is the web equivalent of a company posting sentinels across the internet to surveil what you do even when you’re on other companies’ sites. Google declared in a blog post Wednesday that it would no longer use or support third-party cookies, nor would it create or use any other technology that tracks individual users across the web. Given
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