Apple expands services business to markets in Africa and beyond [Reuters]
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Source: Reuters
Apple expands services business to markets in Africa and beyond (Reuters) - Apple Inc on Tuesday said it would expand its App Store, Apple Music and other services to dozens of new markets in Africa, the Middle East and beyond in the biggest geographical expansion of its services in almost a decade. Apple said it would expand the App Store to 20 countries, eight of them in Africa, and will offer its streaming Apple Music service in 52 additional countries and regions. The expansion is the largest since Apple grew what was then called the iTunes Store to India, Russia and more than 50 other countries in 2012. Apple has focused on growing sales from its services segment, which totaled 17.8% of its $260.1 billion in revenue in its most recent fiscal year, as consumers have slowed in upgrading their smart phones. Apple executives said in January that the company had an installed base of 1.5 billion active devices and aimed to reach 600 million subscribers to either its own or third-party
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