Apple forced to apologize after new iPad Pro ad sparks controversy online: 'We missed the mark. We're sorry' [Yahoo! Finance]
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Source: Yahoo! Finance
It shows a hydraulic press crushing instruments like a piano and a guitar, as well as media devices like a television and cameras. The short ad shows the press completely destroying the objects and lifts to show a single device: the new, slim iPad Pro. "Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world," Apple's Marketing Communications VP Tor Myhren said in a statement to Ad Age. "Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry." APPLE ANNOUNCES NEW IPAD PRO, AIR TABLETS The ad faced overwhelmingly negative attention, with many people responding that it was offensive or disrespectful. READ ON THE FOX BUSINESS APP FOX Business reached out to Apple but did not immediately receive a response. APPLE SALES FALL LESS THAN EXPECTED, BEATING WALL STREET ESTIMATES It was fir
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