Formula 1 and Apple's big gamble kicks off this weekend [Yahoo! Finance]
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Source: Yahoo! Finance
Formula 1 ( FWONK ), the premier motorsport series that combines 200+ mph racing, cutting edge tech, and glamorous global locations the likes of Monte Carlo, is poised for a huge 2026. New rules for cars and engines and new teams from Audi and Cadillac mean more eyeballs for F1, already the most-watched racing series, when the season kicks off in Australia this weekend. And there's a big change coming to the all-important US market, which has been growing steadily since the pandemic. Gone is ESPN ( DIS ), which broadcast F1 to the masses, and in its place is tech giant Apple ( AAPL ), which will exclusively offer up F1 livestreams and VOD replays, among other things, on its Apple TV subscription service starting this weekend. For Apple, it seems the deal is a no-brainer, but it's more nuanced for a sport like F1 that's still growing in the US — and can't afford any missteps. F1's Apple partnership represents a huge growth opportunity to meet viewers on multiple platforms, but f
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