The Fragile Feasibility Of A ‘Disability Discount’ Apple Store [Forbes]
Apple Inc. (AAPL)
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Source: Forbes
Applei managing editor Lory Gilposted an editorial last FridayGil feels the same could be applied to disabled customers, writing in part: “it seems like a really good idea to have a program in place to offer financial assistance to low-income people with disabilities.”Today In:The issue was raised by Michael Bettiol, an autistic former writer atBoy Genius ReportHis request strikes me as derivative of the old “Apple Tax” narrative—the concept that Apple superficially prices items at a high level simply because they can and they know customers will pay them. But instead of lamenting how Apple jacks up prices out of greed or spite, Bettiol is not accosting them; he’s appealing to them from a humanistic point of view. He’s arguing he (and others facing similar circumstances)needsThe impetus for Bettiol‘s argument is disabled people don’t earn a ton of money. As I referenced in mypiece on the new iPhone SE“lots to love, less to spend” SEI reached out to Apple by phone and asked for their t
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