Intuit TurboTax has invested in AI for nearly a decade. In 2026, that plan includes store expansion. [Business Insider]
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Source: Business Insider
AI use cases include task automation and matching customers with tax professionals. An Intuit executive said the company is also investing in physical stores as part of its 2026 strategy. Intuit began its AI journey in 2019 when Sasan Goodarzi became CEO. A couple of months into the job, he said his biggest challenge was transforming Intuit from a cloud-based parent company of TurboTax and QuickBooks into an artificial intelligence enterprise. To bring AI features to both Intuit's workforce and customers, Intuit relied on the expertise of C-suite leaders like Chief AI Officer Ashok Srivastava and Chief Technology Officer Alex Balazs, who were hired in 2017 and 1999, respectively. In 2009, Intuit also hired Mark Notarainni, the executive vice president and general manager of Intuit's consumer group, who spoke to Business Insider for this story. All three executives were among a small group of senior leaders who collaborated to set the vision and strategy to leverage AI to make t
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