iPhone Sales In China Fell Nearly 20% In Q1, Report Finds [Forbes]
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Source: Forbes
Tuesday, outlining the challenges facing the iPhone maker as it loses ground to local rivals in the world's biggest smartphone market. File Photo: iPhone sales were down 19.1% in the first quarter of 2024 in China. According to the report, iPhones accounted for 15.7% of all smartphone sales in China in Q1 2024, down 19.7% year-on-year. China's Huawei, a key challenger to Apple in China's premium segment, witnessed a major resurgence with its sales jumping 69.7% year-on-year in the first quarter—driven by the successful launch of its Mate 60 series of devices with a While Apple remained slightly ahead of Huawei's 15.5% market share, the iPhone maker dropped from first to third place behind Chinese brands Vivo and former Huawei subsidiary Honor. Bloomberg that Apple's sharp slump in the first quarter is its worst performance in the Chinese smartphone market since 2020. Forbes has reached out to Apple for comment. Crucial Quote Counterpoint Senior Research Analyst Ivan Lam
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