Apple iPhone Sales Hit 6-Year Low As Percentage Of New Activations [Forbes]
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Source: Forbes
Apple's share of new smartphone activations just hit a six-year low as a percentage of new sales in the U.S., according to research firm Consumer Intelligence Research Partners ( ). Apple is now capturing only 33% of new sales, according to the report, a fraction it hasn't seen since 2018. “Over the past four quarters, iPhone share of activations fell from 40% to 33%,” say analysts Michael Levin and Josh Lowitz. “While we have reason to believe iPhone's share of the installed smartphone base is higher, the reality of sales market share is a more difficult situation for Apple.” Apple's iPhone sales are declining as a percentage of all new smartphone activations in the U.S. In early and mid-2023, iPhones represented a robust 40% share of all smartphone activation in the U.S. That declined to 36% by the end of the year, and hit a low of 33% in early 2024. Part of the problem? Apple's iPhones are too high quality and last too long. As the prices of smartphones have gone up, the
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