Life360 is for family safety, but also for 'connection': CEO [Yahoo! Finance]
Apple Inc. (AAPL)
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Source: Yahoo! Finance
As a top location-sharing app on the market, Hulls tells Julie Hyman and Josh Lipton that the app is "not just about safety, but a sense of connection." Besides location services, the company is also able to track driving behavior and help families handle emergency situations by providing in-app emergency assistance. Life360 has additionally expanded to devices, providing its location services for everything from keys to pets. "Our belief is that location is going to be in everything and is very much the early days," Hulls explains. As millennials become parents, mobile devices increasingly play a role in parenting, contributing to Life360's growth. Following the popularization of Apple's ( AAPL ) Find My iPhone, Hulls explains that Life360 provides a "richer interface" with more detailed information. He adds that the app is not just for families with teenage kids, as Life360 is ultimately about "staying in touch with the people closest to you." For more expert insight and the
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