Major streamers fight churn with limited-time offers as prices rise [Yahoo! Finance]
Apple Inc. (AAPL)
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Source: Yahoo! Finance
offerings, and upgrade their services, all while competing with many other platforms. In November 2025, there was a higher churn rate for major streamers such as DirectTV Stream, Sling, and Hulu + Live TV. However, at the same time, their new sign-up rates also grew. Why? New sign-ups are often a sign of subscribers shifting between platforms to access the content they want at the moment. Sometimes churn and sign-ups are a direct result of disputes (such as the recent one between Disney and YouTube TV), other blackouts (e.g., NBC-FuboTV), major sports events, and promotional deals. “The market is very much in flux,” Alan Wolk, media analyst and co-founder of research firm TVREV, told Business Insider . “You have some people leaving, and some people coming in, depending on what they want to watch.” Another major factor impacting both cancellations and new sign-ups is price. And while the price remains an important element, nearly 10% of households pay for more than five strea
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