Meta Set To Surpass Google With $243 Billion In Ad Revenue [Yahoo! Finance]
Apple Inc. (AAPL)
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Source: Yahoo! Finance
market, with Emarketer projecting the company could surpass Alphabet's Google ( NASDAQ:GOOG ) in total ad revenue for the first time this year, both globally and in the US. The firm estimates Meta may generate $243.46 billion in net advertising revenue, compared with Google's expected $239.54 billion, marking what analysts describe as a watershed moment. This shift appears to reflect Meta's continued ability to adapt its advertising model, from the transition to mobile to the rise of Instagram, and more recently through AI-driven improvements such as Reels, where watch time has increased by 30%, contributing to an estimated 20% uplift in revenue. Warning! GuruFocus has detected 2 Warning Sign with META. Is META fairly valued? Test your thesis with our free DCF calculator. That momentum is being paired with a significant step-up in investment, which could shape the next phase of Meta's strategy. The company is planning capital expenditures of as much as $135 billion this year, ro
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