Nothing Scores High With Two New True Wireless Earbuds [Forbes]
Apple Inc. (AAPL)
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Source: Forbes
Nothing must be one of the coolest earbuds and smartphone brands on the planet right now. Founded by Carl Pei, the fashionable brand has brought together superb packaging, cool branding and technical excellence to a market that's focused on 19- to 25-year-olds with an eye on fashion. The brand started with the Ear(1) true wireless earbuds and then launched the ridiculously cool Ear(stick) with the clever lipstick case dispenser and the Ear (2), a noise-canceling version of the Ear(1). Well, that's all changed now and the brand is focusing its earbuds product line on two new models: the Ear(a) and the Ear. Like all of Nothing's products, the two new pairs of earbuds are exquisitely packaged. They look so good it's a shame to break the cardboard seal and open the box. And when you get inside, the build quality of the transparent charging case and the feel of the earpieces are second to none. This is the kind of quality you normally expect from Apple prices. The styling of the Not
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