Omdia: New research diverse bundling strategies used by major video streaming platforms [Yahoo! Finance]
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Source: Yahoo! Finance
significant advantages due to its 'first-among-equals' status within the streaming sector. This valuable position allows Netflix access to direct subscription from customers and avoid revenue sharing with platforms such as iOS or Google. Omdia 's research highlights that about 98% of Netflix's bundled subscribers are from pay TV, telco, and wholesale deals. In contrast, Amazon Prime Video relies more on its own ecosystem, with only 10% of its bundled subscribers coming from external deals, while 85% co-subscribers to the Prime bundle. Omdia Principal Analyst and lead author of the report Sarah Henschel , commented: "The delivery of paid online video subscriptions has evolved far beyond a simple one-to-one purchase agreement between a customer and an operator. We wanted to investigate this in some depth to discover more about how the streamers are making the most of the bundling options open to them." The research breaks down bundling types across pay-TV and telco operators, onli
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