Apple: pay attention to emerging markets, not falling China sales [TechCrunch]
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Source: TechCrunch
“When we start looking at places like India, like Saudi, like Mexico, Turkey, Brazil…and Indonesia, the numbers are getting large, and we're very happy because these are markets where our market share is [currenttly] low,” Maestri said Thursday during Apple's second-quarter earnings call. Revenue declined to $16.37 billion in China during the second quarter “The populations are large and growing, and our products are really making a lot of progress within those markets,” continued Maestri. “The level of excitement for the brand is very high.” One thing Maestri said there is verifiable: the populations in emerging markets are, in fact, large and growing. But Apple's growth in those regions isn't as rosy a picture as the executive attempted to paint, according to available data. Net sales in the Americas — which would include places like Brazil and Mexico — were down slightly year-over-year from $37.8 billion to $37.3 billion, according to Apple's Q2 2024 report . Sales in the
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