Pixalate Releases Q1 2024 Global List of Most Common Mobile In-App Invalid Traffic (IVT) and Ad Fraud on Apps in the Google Play Store and Apple App Store [Yahoo! Finance]
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Source: Yahoo! Finance
Most Common Mobile In-App IVT Types on Apps in the Apple App Store and Google Play Store in Q1 2024 LONDON, April 17, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2024 Global List of Most Common Invalid Traffic (IVT) and Ad Fraud Types on apps in the Google Play Store and Apple App Store. Pixalate also released region-specific versions for North America APAC EMEA , and LATAM The report details invalid traffic (IVT) within apps in the Google Play Store and Apple App Store, including the number of distinct apps impacted. Pixalate's data science team analyzed over 91 billion open programmatic advertising impressions across 471k+ mapped mobile apps in Q1 2024. IVT types are rated most common according to the share of invalid traffic within each mobile app store. Global Most Common Mobile In-App IVT Types Display Impression Fraud is the most c
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