Apple price target lifted at Deutsche Bank after iPhone SE announcement [MarketWatch]
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Source: MarketWatch
Deutsche Bank analyst Jeriel Ong upped his price target on shares of Apple Inc. to $285 from $270 late Wednesday, following the company's announcement of its second-generation iPhone SE. Though Ong isn't tweaking his model following the unveiling, he argued that the new phone could help offset June-quarter revenue pressures stemming from store closures and "help bridge the gap to the summer, where iPhones could resume a more normalized demand outlook as major Western economies consider a re-opening plan." He said that while the original iPhone SE may have only contributed to about 10% to 15% of 2016 unit sales, and similar volumes for the new SE could account for 8% to 10% of his current calendar year estimates, this new phone is launching into a very different environment. "We are curious to see whether consumers will 'down SKU' their iPhone purchases through 2020 as their budgets tighten, impacting iPhone [average selling prices]," Ong wrote, referring to the idea that consumers mig
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