Apple punted on AI this year. Next year will be critical [CNBC]
Apple Inc. (AAPL)
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The iPhone maker in the spring announced that it would delay a major upgrade to its Siri AI voice assistant until 2026, with an executive saying Apple “didn't want to disappoint customers.” “They basically said that this year, don't bother us about AI,” said Deepwater Asset Management's Gene Munster, adding that “they've got to deliver a 10 out of 10 when this new Siri comes out.” In this article Tim Cook, CEO of Apple Inc., during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, on June 9, 2025. David Paul Morris | Bloomberg | Getty Images One of the biggest launches in Apple's history is supposed to come next year, and it's got nothing to do with hardware. The company has promised investors that it will be launching the next generation of Siri, its artificial intelligence voice assistant. There's a lot riding on the launch of a “more personal Siri” for Apple, which has so far been absent from the tech industry's AI race that kicke
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