Samsung unveils Galaxy S26; lifts prices in key markets amid chip price surge [Yahoo! Finance]
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Source: Yahoo! Finance
SEOUL, Feb 26 (Reuters) - Samsung Electronics on Thursday launched its flagship Galaxy S26 smartphones with higher prices for some models in the ?United States and South Korea, testing demand as soaring memory chip costs ?pressure margins. The rollout, which integrates Perplexity's AI features along with Google's Gemini and an upgraded ?Bixby, follows Samsung's loss of smartphone leadership last year to Apple , which benefited from strong iPhone demand in China and India. The company last month warned of a worsening chip shortagedriven by the AI boom, with strong memory demand supporting its core ?chip business but pressuring smartphones ?and display units. A global push by firms such as Meta, Google and Microsoft to build AI infrastructure has absorbed much ?of memory supply, lifting prices as chipmakers prioritise higher-margin data centre components such as high-bandwidth memory chips over consumer devices. Samsung priced the base Galaxy S26 at $899 in ?the United ?States,
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