Tim Cook gets real about China [Business Insider]
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Source: Business Insider
Still, CEO Tim Cook believes there's still "work to do" in bolstering sales to its major market. "I think it has been and is the most competitive market in the world," Cook said regarding China. Apple CEO Tim Cook says there's still more work to do on the China front. Apple reported in its second-quarter earnings that the company saw better-than-expected sales in China, a major market, which has been a source of concern for investors worried about a slowdown. While overall iPhone sales were down 10% year-over-year, CEO Cook noted that Apple "still saw some growth" on iPhone in China, specifying that "two best-selling smartphones in urban China" are the iPhone 15 and iPhone 15 Pro Max. That growth may come as a surprise to investors, as Counterpoint Research reported earlier this year that iPhone sales to China fell by 24% in the first six weeks of 2024 amid competition from local rivals like Huawei. Still, Cook noted that there's "clearly work there to do" in bolstering sal
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