U.S. executives, from Apple to Eli Lilly, revamp their push into the world's second-largest economy at the China Development Forum [CNBC]
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Fresh off a recovery in Apple iPhone sales in China, CEO Tim Cook took the stage on Sunday after Chinese Premier Li Qiang to declare an “extraordinary” pace of technological progress in the country. German automaker Volkswagen's CEO also attended, in his second trip to China in four weeks. In this article Apple CEO Tim Cook (L) stands with Siemens CEO Roland Busch prior to the opening ceremony of the China Development Forum 2026 at the Diaoyutai State Guesthouse on March 22, 2026 in Beijing, China. China News Service | China News Service | Getty Images BEIJING — As corporate giants navigate U.S.-China tensions, more than 80 global executives, from Apple to Eli Lilly traveled to Beijing this weekend for the annual state-organized China Development Forum. The executives' remarks reflected renewed interest in capturing the Chinese consumer, after years of uncertainty from the Covid-19 pandemic, slower growth and U.S. trade tensions Chinese Premier Li Qiang declared an “ext
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