The Wall Street Journal: Apple to make feature-length movies with studio partner A24 [MarketWatch]
Apple Inc. (AAPL)
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Source: MarketWatch
Apple to make feature-length movies with studio partner A24 Apple Inc. said Thursday it will begin making independent, feature-length films through a multiyear partnership with the Oscar-winning studio A24, broadening the iPhone maker’s push into original content beyond TV programming and into movies. New York-based A24 will produce multiple films for Apple AAPL, +2.47% , which last year allocated more than $1 billion to build out a slate of scripted shows. With the A24 deal, the world’s most valuable company for the first time signaled it is following the playbook of Amazon.com Inc. AMZN, +1.28% and Netflix Inc. NFLX, +1.16% in pushing into feature-length, adult-oriented films. Previously, Apple’s original-content team had only signed deals for the documentary film “The Elephant Queen” and an animated film, “Wolfwalkers.” Also popular on WSJ.com: Trump tax cut to be eroded next year by inflation switch. At Miami’s billionaire bunker, another wealthy buyer heads for the
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