A 32-year-old who started selling T-shirts in college with $500 upfront shares the 4 strategies he used to build a seven-figure online business from scratch [Business Insider]
Airbnb, Inc. - Class A (ABNB)
Company Research
Source: Business Insider
They've expanded to four brands, including Athlete's Thread, which did seven figures alone in 2023. One strategy that helped in the early days was inspired by Airbnb CEO Brian Chesky. Anyone can design apparel and start selling it online. Not everyone, however, can do seven figures in apparel sales. Karthik Shanadi and Luke McGurrin did just that — and they started their brand, Greek House, out of their fraternity house with a slim $500 budget. Since launching Greek House in 2013, the cofounders have added three more apparel brands . Their newest brand, Athlete's Thread , did seven figures in revenue in 2021, 2022, and 2023. Business Insider verified their revenue through the company's third-party accountant. "When we started, we really competed on price," Shanadi told BI. "Over time, we realized you don't want to be the ones competing on price because I think everyone can do that, so we had to figure out other ways to drive value." Here are four strategies they used to d
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ABNB
Earnings
- 2/13/24 - Miss
ABNB
Sec Filings
- 4/25/24 - Form 4
- 4/23/24 - Form 144
- 4/23/24 - Form PX14A6G
- ABNB's page on the SEC website