Does ‘virtue signaling' pay off for entrepreneurs? We studied 80,000 Airbnb listings to find out [Yahoo! Finance]
Airbnb, Inc. - Class A (ABNB)
Company Research
Source: Yahoo! Finance
To stand out from the competition , some Airbnb hosts tout their personal values – such as integrity, empathy and conscientiousness – in listings for their properties. This sort of display has been called “virtue signaling.” Although the phrase can be derisive, we're using it here as a neutral description of a business tactic: Virtue signaling happens when a business entity communicates to a target audience that it has a purpose beyond providing a service for profit. Virtue signaling isn't a new phenomenon , but it's still a challenging one for entrepreneurs to navigate. After all, there's a thin line between having a meaningful dialogue about values and telling customers what they want to hear. Prior research on business and virtue signaling is largely mixed , and scholars have mostly focused on how investors – not consumers – respond to it As professors who study entrepreneurship , we wanted to better understand how consumers respond to virtue language – specifically, whether i
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News
- I'm an Investing Expert: Buy These 7 Stocks Set To Soar During Summer Travel Season [Yahoo! Finance]Yahoo! Finance
- As tourists move in, Italians are squeezed out on holiday island of Capri [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- We're budgeting $400,000 to flip 5 train cars into Airbnbs. It all started with a 1970s caboose we bought on Facebook marketplace. [Business Insider]Business Insider
- The end of the French gîte dream [Yahoo! Finance]Yahoo! Finance
- As tourists move in, Italians are squeezed out on holiday island of Capri [Reuters]Reuters
ABNB
Earnings
- 2/13/24 - Miss
ABNB
Sec Filings
- 4/25/24 - Form 4
- 4/23/24 - Form 144
- 4/23/24 - Form PX14A6G
- ABNB's page on the SEC website