Airbnb launches new global marketing strategy as ad engagement falls flat [Yahoo! Finance Canada]
Airbnb, Inc. - Class A (ABNB)
Company Research
Source: Yahoo! Finance Canada
bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday. The San Francisco-based company's newest category called "Icons" features 11 global experiences - including concerts and celebrity meet and greets - for free or under $100 to try to attract a larger audience. "Icons is a compelling new way to do marketing...and help shift the brand to be more than just a place to stay and create space to offer new products and services," CEO Brian Chesky told Reuters, adding that they have reallocated a portion of its marketing budget towards the campaign. ADVERTISEMENT The company's television ads were over 200% more effective in driving consumer engagement before the pandemic in 2019, according to the television data and analytics company EDO. Now, Airbnb is getting creative in how it plans to drive new customers to its platform as it focuses on re-branding. The available experiences include wi
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News
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- Here is What to Know Beyond Why Airbnb, Inc. (ABNB) is a Trending Stock [Yahoo! Finance Canada]Yahoo! Finance Canada
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ABNB
Earnings
- 5/8/24 - Beat
ABNB
Sec Filings
- 5/14/24 - Form 144
- 5/9/24 - Form 4
- 5/8/24 - Form 10-Q
- ABNB's page on the SEC website