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Want to spend the night in a Paris museum or a house owned by Prince? Airbnb plans to list them [Yahoo! Finance Canada]

Airbnb, Inc. - Class A (ABNB) 
in a Paris museum, stay in houses mocked up to look like movie settings, or sleep surrounded by eight Ferrari racing cars. Those and other chimerical listings are part of a splashy new campaign by the short-term rental giant, which wants to portray itself as a company that sells experiences and not just alternatives to staying in a hotel. CEO Brian Chesky announced the 11 temporary listings — Airbnb is calling them “icons” — at an event Wednesday in Los Angeles. The San Francisco company hit upon the idea for the publicity caper after seeing the response to a Barbie-themed house in Malibu, California, it listed last year in conjunction with a hit movie about the Mattel fashion doll . The formula is the same: link a promotion to a pop-culture product, celebrity or event. ADVERTISEMENT And don't be boring. “We're not historically known for making anything. We're a platform,” Chesky said in an interview. “I think it's really great to show what it looks like when suddenly you Show less Read more
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