Albertsons Companies Announces Participation in OpenAI Advertising Pilot Program
Albertsons Companies, Inc. Class A (ACI)
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Source: Business Wire
Grocer tests relevant, timely and personalized ad experiences in ChatGPT for Albertsons Cos. shoppers ahead of Valentine’s Day BOISE, Idaho--(BUSINESS WIRE)--Albertsons Companies, Inc. (NYSE: ACI) today announced the latest development in its AI strategy as a participant in the OpenAI Ad Pilot Program – an early test that explores how new ad formats in ChatGPT can create a more relevant, efficient and personalized advertising experience for consumers. As a pilot partner, Albertsons Cos. will help explore how relevant, helpful ads unlock value for users and brands in conversational experiences.“By joining the OpenAI Ad Pilot Program, we have a unique opportunity to explore and help shape cutting-edge ways to connect consumers with the right Albertsons Companies products at the right time by thoughtfully integrating into the digital experiences they already love,” said Jennifer Saenz, Chief Commercial Officer at Albertsons Cos. “Just in time for Valentine’s Day, this pilot program is
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