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Stock impact report

Albertsons injects fresh retail media data into YouTube advertising [Yahoo! Finance]

Albertsons Companies, Inc. Class A (ACI) 
US:NYSE Investor Relations: investor.archcoal.com
Company Research Source: Yahoo! Finance
Dive Brief: Albertsons Media Collective, the retail media division of grocery giant Albertsons, is bringing a wealth of fresh first-party data to YouTube ad buying through a new partnership, according to a press release shared with Marketing Dive. Advertisers using Google's Display & Video 360 can now access over 175 purchase-based and custom brand audiences supplied by the retailer. YouTube and Albertsons are promising closed-loop measurement through SKU-level reporting supported by LiveRamp and optimization tools powered by Google's artificial intelligence. Keurig Dr. Pepper is a launch partner on the initiative, which is part of a strategic push from YouTube to leverage commerce media data to tie video content closer to sales. Retail media networks at the same time are broadening their offsite advertising ventures as onsite channels mature and brands demand more full-funnel solutions. Dive Insight: Albertsons and YouTube are positioning their partnership as a response to Show less Read more
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