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Stock impact report

Albertsons on its ChatGPT ads test and push for retail media transparency [Yahoo! Finance]

Albertsons Companies, Inc. Class A (ACI) 
US:NYSE Investor Relations: investor.archcoal.com
Company Research Source: Yahoo! Finance
The Interactive Advertising Bureau's NewFronts, an annual showcase for digital platforms and publishers to pitch for advertising dollars, tends to draw some of the expected faces: The YouTubes, Metas and TikToks of the world , along with a rising fleet of internet-connected TV players . New to the show this year was Albertsons Media Collective, the retail media arm of the grocery giant Albertsons, which focused its presence in New York last week on touting its breadth and a budding number of experiments with in-store ad formats, a channel many retail media networks have struggled to crack. “For us, it's helping people understand our scale,” said Liz Roche, vice president of media and measurement at Albertsons Media Collective, during a sit-down interview at the IAB's main stage event. Albertsons, which owns brands including Safeway, Jewel Osco and Shaw's, also took the NewFronts as an opportunity to shore up a positioning around measurement consistency and transparency. Its media Show less Read more
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