LUXE Bidet Takes On Toilet Paper in Nationwide Grocery Store Stunt [Yahoo! Finance]
Albertsons Companies, Inc. Class A (ACI)
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Source: Yahoo! Finance
SAN DIEGO Jan. 28, 2026 /PRNewswire/ -- LUXE Bidet , the premier bidet brand focused on modernizing everyday bathroom hygiene, recently launched a nationwide in-store activation across more than 1,000 grocery stores owned by Albertsons, including Safeway, Vons, ACME, and Pavilions. Placed directly in the toilet paper aisle, LUXE Bidet encouraged shoppers to pause and rethink a routine purchase, showing how cleaning with water instead of paper feels cleaner, works better, and costs less over time. At the core of the campaign was a simple call to action, "STOP WIPING, START WASHING," a subtle jab to interrupt routine shopping behavior and challenge the assumption that toilet paper equals clean. What Shoppers Saw In-Store Shoppers encountered hanging signage and oversized floor decals from LUXE Bidet directly in the toilet paper aisle, an intentional and intuitive placement. The displays relied on humor and context to challenge long-standing habits. The hanging signage depicte
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ACI
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- 1/7/26 - Beat
ACI
Sec Filings
- 1/30/26 - Form SCHEDULE
- 1/22/26 - Form 8-K
- 1/16/26 - Form 4
- ACI's page on the SEC website