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Stock impact report

RRD Selected by Albertsons Companies to Transform Promotional Marketing Ecosystem [Yahoo! Finance]

Albertsons Companies, Inc. Class A (ACI) 
US:NYSE Investor Relations: investor.archcoal.com
Company Research Source: Yahoo! Finance
chain solutions, today announced that Albertsons Companies selected RRD to transform its promotional marketing ecosystem and grocery merchandising, expanding on the companies' existing partnership. To drive continued customer loyalty, Albertsons Cos. is reaching its audience beyond transactions through localized and omnichannel marketing efforts supported by RRD. Leveraging a number of proprietary retail marketing technologies, RRD will enhance the velocity and execution of personalized promotions at scale to increase return on promotion and engaging Albertsons Cos. customers with high-quality content. RRD's global footprint enables effective localized solutions at a greater scale, aligning with Albertsons Cos. brands nationwide to help execute the mission of being locally great and nationally strong. "Our goal is to fundamentally elevate the shopper experience for Albertsons customers by reaching them with the right message, on the right channel, at the right time," said Al duPon Show less Read more
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