Mortgage Company Deploys Journey by CAKE, Improves Return on Advertising Spend
ACCELERIZE INC (ACLZ)
NASDAQ:AMEX Investor Relations:
accelerize.com/investor-relations/investor-overview
Company Research
Source: GlobeNewswire
Enterprise SaaS Solution Enables the Organization to Analyze Digital Marketing Campaigns Across Multiple Channels and Gain a Deeper Understanding of Customers’ Journeys NEWPORT BEACH, Calif., Aug. 15, 2018 (GLOBE NEWSWIRE) -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that a leading mortgage company has implemented Journey by CAKE to boost its return on advertising spend (ROAS). A cloud-based marketing intelligence solution, Journey delivers a detailed view of the entire customer journey, from the first marketing touchpoint all the way through to funding a loan. The mortgage company is leveraging CAKE’s new vertical enterprise software solution for the mortgage industry that combines real-time customer journey analytics and multi-touch attribution, with lead generation technology. The mortgage company specializes in connecting consumers and lenders for highly targeted campaigns. Prior to implementing Journey, the organiz
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