Accenture Acquires Yesler, Bolstering its B2B Marketing Services
Accenture plc Class A Ordinary Shares (Ireland) (ACN)
Last accenture plc class a ordinary shares (ireland) earnings: 3/19 06:44 am
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Source: Business Wire
SEATTLE--(BUSINESS WIRE)--Accenture (NYSE:ACN) has acquired Yesler, a business-to-business (B2B) marketing services agency that helps many of the world’s leading brands run their global marketing programs and operations at speed and scale. Terms of the transaction were not disclosed.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200402005499/en/Accenture Acquires Yesler (Graphic: Business Wire)The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based marketing, customer advocacy, sales enablement, and marketing automation. With more than 400 people globally, Yesler is headquartered in Seattle and has additional offices in Portland, Philadelphia, London, Toronto and Singapore.“Yesler’s expertise in B2B has given them a unique understanding of how businesses make purchase decisions — insights that empower marketers to influence purchasing decision
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