Blackstone Hires Droga5 Chief Strategy Officer Jonny Bauer To Lead A New Brand Initiative [Forbes]
Accenture plc Class A Ordinary Shares (Ireland) (ACN)
Last accenture plc class a ordinary shares (ireland) earnings: 3/19 06:44 am
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Source: Forbes
Droga5 Chief Strategy Officer Jonny Bauer is joining Blackstone to head up branding for the private... [+]equity firm's portfolio businesses.Blackstone plans to integrate brand transformation more deeply into its process of acquiring and growing companies, and it’s chosen a top strategist from the advertising world to lead the practice.The private equity firm has hired Droga5 Chief Strategy Officer Jonny Bauer as head of brand transformation for its portfolio group of more than 200 companies. The goal: to help bring brand strategy more upstream as a part of the M&A process as well as during a company’s evolution within Blackstone.According to Bauer, bringing in brand-related discussions too late often leaves companies “retrofitting thinking to existing decisions rather than informing them.”“A brand is a company's reason for being, but is still too often an afterthought in the sequence of value creation,” Bauer tellsForbesThe appointment comes as Blackstone’s own business is evolving.
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