Accenture Invests in Alembic to Reinvent Marketing Measurement with Data and Causal AI [Yahoo! Finance]
Accenture plc Class A Ordinary Shares (Ireland) (ACN)
Last accenture plc class a ordinary shares (ireland) earnings: 3/19 06:44 am
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Source: Yahoo! Finance
NEW YORK & SAN FRANCISCO, November 17, 2025 BUSINESS WIRE )--Accenture (NYSE: ACN) has invested, through Accenture Ventures , in Alembic , a leading AI-powered causal marketing intelligence platform that can determine which marketing campaigns deliver a return on investment (ROI). As part of this investment, Accenture and Alembic are entering into a strategic partnership to help clients dynamically measure marketing effectiveness and use AI-driven insights to boost revenue. Recent research from Gartner found that two-thirds of marketing leaders reported moderate to significant challenges demonstrating the impact of marketing campaigns on business outcomes to key stakeholders . Alembic's AI-powered causal platform collects and analyzes data across multiple marketing channels—including broadcast, social, site traffic and direct-to-consumer communications—and couples this with sales data. The platform identifies links between actions and outcomes, assigning an impact score for each ch
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ACN
Earnings
- 9/25/25 - Beat
ACN
Sec Filings
- 11/18/25 - Form 4
- 11/18/25 - Form 4
- 11/18/25 - Form 4
- ACN's page on the SEC website