Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change [CNBC]
Accenture plc Class A Ordinary Shares (Ireland) (ACN)
Last accenture plc class a ordinary shares (ireland) earnings: 3/19 06:44 am
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Source: CNBC
Still from Facebook's new ad campaign, "Good Ideas Deserve to be Found." It will appear on TV, radio and digital platforms starting Thursday.Facebook executives said the initiative is meant to support small businesses that are struggling during the pandemic.But Facebook has another motive: Apple is making a change to the iPhone that'sexpected to upendwarnedFacebook executives have beenpubliclydecryinglaunchedsuggestingWhen Apple's changes go into effect in early spring, Facebook will begin showing a prompt to encourage users to share their information. The companystarted testing promptsThe new advertising campaign is partly designed to spur users to say "yes" to this prompt.Facebook's head of company marketing Andrew Stirk said the company's research found that 47% of small businesses fear they won't survive the next six months, or are unsure how long they will stay afloat as theCovid-19 pandemic and subsequent lockdownsBut he said that Apple's changes "add some urgency to this," he s
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ACN
Earnings
- 3/21/24 - Beat
ACN
Sec Filings
- 4/25/24 - Form 144
- 4/24/24 - Form 13F-HR
- 4/22/24 - Form 4
- ACN's page on the SEC website