New Tools? New Rules! Why Ethical Data Use Will Win The Day [Forbes]
ACXIOM (ACXM)
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Source: Forbes
Jul 12, 2018, 11:00am #NewTech A view of Citywalk, a shopping centre located in the Saket District Centre, in Saket, New Delhi, on July 8, 2018. (Photo by Nasir Kachroo/NurPhoto via Getty Images) Once again, I invited Ron Lunde to continue to share some of his insights concerning brand/retailer and consumer relationships in today’s and tomorrow’s markets. Ron has career experience as a senior executive in wholesale and retail as well as a stint as a senior vice president at a major advertising agency. I had a few new questions for Ron as a follow-on to our June 19, 2018 article, When Bytes Bite Back . Gary Drenik: Previously, we discussed the Critical Issues concerning brands and retailers as first, Technology Transition and second, something you called the evolution to an Intelligence Node. Can you expand on those thoughts? Ron Lunde: Today, the word ‘change’ is more like a cliché than news. Change, however
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